It’s interesting to observe people’s reaction when you first pull up in front of a property. The clients have been viewing the neighborhood as they approach the home or commercial building with anticipation that this might be the perfect one.
Then, in a split second, an unconscious decision is made in their mind comparing reality versus their expectations. Some would call it the reaction to the “curb appeal” of the property, things such as the outside color scheme, tidiness of the lawn and decrepit vehicles nearby. You know, all sorts of distractions they were not expecting.
Or, on the other hand, their first impression was pleasing, warm and inviting, someplace they could see themselves living in.
We’ve all heard the old saying, “You never get a second chance to make a good first impression.”
That especially applies to each of us as well. I am always surprised to see agents meeting a new client for the first time dressed as if they just climbed out of bed. I know the counter argument is we should mirror our customers and dress accordingly. I get that idea but I also think our clients expect to see a professional who looks the part.
Everyone has their own individual style and that is part of what makes us all so unique, but why not put the odds in our favor?
“You can’t judge a book by its cover” is so true, but studies have shown books sell better with clever titles and eye catching covers.
So let’s take a lesson from the publishing industry – dress up our curb appeal and see what good things come our way… just an idea to ponder.